The Low-Down on Mobile

Considering bringing your organization into the wonderful and daunting world of mobile marketing? Here are some quick points for your research:

  • Ensure your destination site has WAP (Wireless Access Protocol).
  • Texting is still important. The new and improved trend toward iPhones and smart technology is still only 1% of the general Global population.
  • Carriers tend to charge roughly 4.5 cents per text.
  • To develop and push a simple text delivery campaign costs roughly $1,500 (one-time fee) and $500 a month.
  • To develop and push a slightly more advanced set up such as a contenst costs roughly $7,500 (one-time fee) and $1,000 a month.
  • Make sure you know all the facts before you get started – you don’t want to deliver a half-cocked plan that confuses and ultimately smudges your brand.
  • For your first attempt, make it small – focus your plan on a small event looking for a specific outcome.
Published in: on January 19, 2009 at 2:11 pm Leave a Comment
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Get Your Own Google Alerts

For those who do not have these, Google alerts are a neat way of staying in touch with specific content posted on the Internet. You register for a Google alert using specific keywords and then any time those keywords are posted online, you are sent a link in an email. Check out two Google alerts I received over the weekend for Hinterland Who’s Who (in this case, they were blog postings):

  • Remembering Hinterland: By Bundy(Bundy)
    If you’re Canadian and over the age of 30, chances are at some point growing up you’ve seen the Hinterland Who’s Who commercials on TV from the Canadian Wildlife Service and Environment Canada. These informative vignettes first appeared …
    Bundy’s Blog – http://bundysblog.blogspot.com/
  • I saw you on TV!: By Mongoose(Mongoose)
    I knew right away that it was a red-breasted nuthatch, because it looked and moved exactly like the red-breasted nuthatch in the Hinterland Who’s Who vignette. Well, I suppose that’s a big “duh,” but then, people in real life are …
    Trucks and the City – http://trucksandthecity.blogspot.com/

To get your own Google alerts:

  1. go to www.google.com/alerts,
  2. enter your search term in the box provided (don’t forget to add quotation marks around a specifc phrase, such as “Hinterland Who’s Who”),
  3. set the type of search you’d like Google to make,
  4. the frequency of alerts and
  5. your email.
  6. Start again if you’d like more than one alert!

And you’re all set! Enjoy this easy way of staying in touch with the buzz online.

Published in: on October 16, 2008 at 12:33 pm Leave a Comment
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Q & A with Windigo Author

Michelle Hamilton

Michelle Hamilton

What’s behind the minds of Lily and Will, lead characters in recently published book by Dragonfly Media Publishing, Windigo? Find out in this recent interview with author Michelle Hamilton.

Q: The heroine in your most recent novel, Windigo, is a witch. Why foray into the mystical for this character?

MH: The mystical world has always fascinated me – adding it into my books isn’t new for me. In Child of Chaos, the statue of Seth, the Egyptian god of chaos, is imbued with mystical qualities, and in that book’s sequel, Child of War, which I’m currently writing, that mystical world will be even stronger. I wanted to explore that world even more with Lily in Windigo. I wanted to portray a modern “kitchen” witch, her day-to-day activities and thought processes and then contrast her with the person she becomes: a witch with substantially more power.

Q: Will is an interesting blend of soldier, labourer and woodsman. Which do you feel identifies him most closely?

MH: It was kind of the point with Will to show a split persona. That’s part of his struggle in the novel, a fact that’s highlighted in Chapter 12 when he tells Lily about the “skin name” his Native American uncle had given him: Man-split-in-two. Part of the resolution in the book has to do with his ability to find a balance with these two people within him – just as Lily needs to find that balance between being a witch and being an everyday citizen of modern-day Munising, Michigan.

Q: The reader learns right from the start that there is a history between Will and Lily. Why is this important to their adult characters?

MH: I’m not sure if it was necessarily important to the characters when they became adults – it definitively affected their relationship when Will and Lily met again but I think they would have been drawn to each other regardless. They both have old souls.

Q: What did you like the most about Lily? Least?

MH: I think what I liked most and least about Lily is the same: her ability to self-sacrifice. She is constantly sacrificing herself for those around her – even those who do not think well of her – because that’s the kind of person she is. While noble, at times I wanted her to chuck all the responsibilities and simply tell the ignorant townspeople to deal with their own problems. But then she wouldn’t have overcome those issues later on. I think it is a good lesson in perseverance and acceptance.

Q: Is Will your favourite male lead in your books?

MH: That’s hard. There are parts of him that I like better than Jozef in The Sleeping Assassin or Alex in Child of Chaos, but then parts of those characters I like better than Will. For example, I like Will’s steady calm and the way he woos Lily, but then I also like Alex’s temper or Jozef’s commanding presence.

Look for more upcoming Q&A with the authors or check out these novels.

Published in: on September 12, 2008 at 3:50 pm Leave a Comment
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Presenting Windigo, the latest novel by Michelle Hamilton!

A Storm is Coming…

To Will Carlson, Lily Montgomery was one of those freaks of nature — heart-shaped face, long-striaght black hair and violet eyes that could see into your mind. Or your future. Known in small town Munising, Michigan as the local witch, Lily cared not at all what others thougth of her, including her brother’s best friend — until Will, after a ten year absence running from ghosts of his own, returns home to open a business building log homes. Past, present and future collide as Will and Lily are thrown together in events not of their making, but in the end are ones they must overcome in order to save each other from getting singed by the fire blazing between them, as well as the one being built by others that could burn them alive.

Buy this book — available now! »

Published in: on August 19, 2008 at 3:30 pm Comments (1)
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New book trailer – Stabat Mater

See Dragonfly Media Publishing’s newest book trailer: Stabat Mater, a play by Lauree Laing.

Three waiting women. Three epic ages. One unimaginable purgatory: Awaiting the return of a child gone off to war. Critically-acclaimed playwright Lauree Laing weaves insight, humour and depth into this one-act play, creating a masterfully written story of love balancing hate, peace balancing anger. Herself a mother of a Canadian solder, Laing gives us a glimpse into the shadowed souls of the families left behind, allowing us to journey briefly through the tortured minds of the mothers who remain.

Buy Stabat Mater now »

Summer Camp for Grown Ups

We all remember the build up to summer camp: the excitement and nerves. And then getting shipped off to spend a few days exploring our new surroundings, learning from each other and generally having a blast.

Think those days are over? Think again. Enter PodCamp, the conference for adults where professionals teach professionals what they know.

The idea is based on a social sharing concept, very similar to Web 2.0 rationale. We are the experts in our chosen field. We all have something to contribute to the global community.

But don’t take my word for it. Hear what others have to say about PodCamp:

“I regularly present at 30+ conferences a year, almost all with paid staff and organizers. This conference was in the top 5 best organized out of all of those… Even now, in the weeks after Podcamp, we’re all still talking about how great it was.” – Jared Spool, User Interface Engineering

“PodCamp Boston was a great experience, something I would recommend to others to join and support and something I look forward to being a part of in the future.” – Jeff Pulver, VON

“I had a great time today at Podcamp Boston 2, a new media expo at the Boston Convention Center full of podcasters, bloggers, and other new media folks. There was so much energy in the room – with everyone taking pictures, blogging, podcasting, and twittering – it was reminiscent of SXSW.” – Stephanie Rogers, PARTNERS+simons

It’s called the “Conference in the Hallway” and may be the summer perk you were looking for.

Published in: on June 10, 2008 at 7:30 pm Leave a Comment
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Sneak Peak – Windigo

Here’s a sneak peak at Dragonfly Media Publishing’s upcoming publication, Windigo. The novel follows Lily Montgomery, a modern witch encountering an ancient evil in Munising, Michigan. Coming Summer 2008!

Windigo

Published in: on May 14, 2008 at 4:23 pm Leave a Comment
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Sustainable Scientist Blog

Here’s a blog that is not just colourful and interesting, but well written, researched and uses great graphics. The Sustainable Scientist is written by Jenifer McIntyre, a PhD student at the U. of Washington, a NOAA star recipient and a great writer (who knew someone could be so left and right brained at the same time?)

Check out her most recent entry: http://sustainablescientist.blogspot.com/

Published in: on April 25, 2008 at 12:14 pm Leave a Comment
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Going With The Flow

You’ve been asked to create a Process Flowchart for a marketing initiative for work and your first thought is: “A what?!”

A process flowchart is simply an organizational chart mapping the many steps required to fulfill a specific task, such as creating and distributing an e-newsletter or posting new content on your website.

Here is a detailed document describing how to create your own process flowchart as well as a few examples of simple charts that have already been created.

Published in: on April 4, 2008 at 12:55 pm Leave a Comment
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Book “Claire’s Bear” Reaches Record Sales!

Claire’s BearRecently published children’s book by Dragonfly Media Publishing called Claire’s Bear phenomenally outsold all previous sales and was featured on lulu.com in its “Top 100 Sellers” section as one of the highest selling books for that day.

Published in: on February 26, 2008 at 5:57 pm Leave a Comment
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