STATISTICS
Use of Ads in SMM
- Highly receptive to leisure ads (not receptive to necessity ads)
- No longer push toward banner ads
- Push is for ads on SM networks, such as Facebook
- Google adwords still used
Social Media Marketing Strategy: Adding it All Up
Social Media Marketing Strategy: Online Ups and Downs
STATISTICS
Overall fastest and slowest growing categories in Canada online:
Top
1. Services
2. Search/navigation
3. Conversational media
4. Photos
5. Community/women
Bottom
1. Online trading
2. Genealogy
3. Incentives
4. Lotto sweepstakes
Social Media Marketing Strategy: By the Number
STATISTICS
Online behaviours
• Almost 24 million Canadians online in a month, spending an average of 46 hours online per person
• 94% of online population perform searches, conducting 33 searches per person in a month
• 85% of online population stream a video, viewing an average of 120 videos per viewer per month
• 85% of online population visit a social networking site, spending 6 hours per month per visitor
• 63% of online population visit a blog site in a month
• Social networking attracts all demos
Social Media Marketing Strategy: Why use it?
WHAT IS SOCIAL MEDIA MARKETING?
Why use Social Media Marketing in campaigns?
Primarily, SM acts as brand filter – whether we’re out there in the SM netw0rks or not, our brand is being shaped in this environment. It is better we help shape it. Second, people are 80% more likely act (in our case donate) based on a friend’s recommendation. It is important that we encourage the influencers in the SM networks to convince their friends that supporting CWF is the way to go.
During a SM campaign, the goal is to move visitors down the conversion funnel by engage them in meaningful dialogue which in turn will hopefully cause a shift in brand awareness.
Social Media Interivew
Check out the interview of Tobi McIntyre, editor of Dragonfly Media Publishing on the use of social media in businesses for the June Editor’s Association of Canada conference.
Social Media Marketing Strategy: What’s It All About
WHAT IS SOCIAL MEDIA MARKETING?
Definition & Framework
Social media marketing (SMM) is an engagement with online communities to generate exposure, opportunity and donations. The number-one advantage is generating exposure for the organization, followed by increasing traffic and building lists of possible donors.
SMM exists within the Web 2.0 world, which follows the concept of “eyeballs versus hands.” Essentially, users of the internet are no longer satisfied with just viewing content we push at them – they want to be the creators now. It is called the “Conversation Nation” since it utilizes online social networks to spread the message of a brand or organization. The idea behind this concept is that third party promotion is the best method for delivering your message.
This can be seen in the web activities that are on their way up: Social Networks, Viral/Word of Mouth Marketing, Friends/Influencers/Trend Spreaders, Building Community, Widgets/Widgads (replacing banner ads for Web 2.0). What are on the way down online are banner ads, keywords and blind blasting in email campaigns.
Check out more definitions:
The Low-Down on Mobile
Considering bringing your organization into the wonderful and daunting world of mobile marketing? Here are some quick points for your research:
- Ensure your destination site has WAP (Wireless Access Protocol).
- Texting is still important. The new and improved trend toward iPhones and smart technology is still only 1% of the general Global population.
- Carriers tend to charge roughly 4.5 cents per text.
- To develop and push a simple text delivery campaign costs roughly $1,500 (one-time fee) and $500 a month.
- To develop and push a slightly more advanced set up such as a contenst costs roughly $7,500 (one-time fee) and $1,000 a month.
- Make sure you know all the facts before you get started – you don’t want to deliver a half-cocked plan that confuses and ultimately smudges your brand.
- For your first attempt, make it small – focus your plan on a small event looking for a specific outcome.
New book trailer – Stabat Mater
See Dragonfly Media Publishing’s newest book trailer: Stabat Mater, a play by Lauree Laing.
Three waiting women. Three epic ages. One unimaginable purgatory: Awaiting the return of a child gone off to war. Critically-acclaimed playwright Lauree Laing weaves insight, humour and depth into this one-act play, creating a masterfully written story of love balancing hate, peace balancing anger. Herself a mother of a Canadian solder, Laing gives us a glimpse into the shadowed souls of the families left behind, allowing us to journey briefly through the tortured minds of the mothers who remain.
Going With The Flow
You’ve been asked to create a Process Flowchart for a marketing initiative for work and your first thought is: “A what?!”
A process flowchart is simply an organizational chart mapping the many steps required to fulfill a specific task, such as creating and distributing an e-newsletter or posting new content on your website.
Here is a detailed document describing how to create your own process flowchart as well as a few examples of simple charts that have already been created.
Book “Claire’s Bear” Reaches Record Sales!
Recently published children’s book by Dragonfly Media Publishing called Claire’s Bear phenomenally outsold all previous sales and was featured on lulu.com in its “Top 100 Sellers” section as one of the highest selling books for that day.
