Multitasking SMM with other media
The trend of internet users at home is to browse their favourite SM networks while also watching TV, browsing internet, listening to music, etc.
Most used SM networks in Canada
- 90% Canadians on Facebook
- YouTube
- Youtube worldwide leader for video
- Wikipedia
- Blogger.com
- Mobile
- “3rd screen”
Stat Summary
- The Internet has the highest penetration in Canada amongst the G7 reaching 72% of all Canadians on a monthly basis
- Social Networking currently reaching over 20 million Canadians of all demographics, regions, and income groups.
- Females are currently more engaged with social networking consuming more pages and spending more minutes in the category then their male counter parts
- Canada is a Facebook and Youtube Nation
- Video is BIG, and Canadians are heavy users of online video
- Mobile is growing, and will play a big role in reaching consumers in the near and long term
- Web 2.0 social media platforms are providing richer content delivery with the ability to share media and user generated content with other users online.
