STATISTICS
Use of Ads in SMM
- Highly receptive to leisure ads (not receptive to necessity ads)
- No longer push toward banner ads
- Push is for ads on SM networks, such as Facebook
- Google adwords still used
Social Media Marketing Strategy: Adding it All Up
Social Media Marketing Strategy: Online Ups and Downs
STATISTICS
Overall fastest and slowest growing categories in Canada online:
Top
1. Services
2. Search/navigation
3. Conversational media
4. Photos
5. Community/women
Bottom
1. Online trading
2. Genealogy
3. Incentives
4. Lotto sweepstakes
Social Media Marketing Strategy: By the Number
STATISTICS
Online behaviours
• Almost 24 million Canadians online in a month, spending an average of 46 hours online per person
• 94% of online population perform searches, conducting 33 searches per person in a month
• 85% of online population stream a video, viewing an average of 120 videos per viewer per month
• 85% of online population visit a social networking site, spending 6 hours per month per visitor
• 63% of online population visit a blog site in a month
• Social networking attracts all demos
