WHAT IS SOCIAL MEDIA MARKETING?
Why use Social Media Marketing in campaigns?
Primarily, SM acts as brand filter – whether we’re out there in the SM netw0rks or not, our brand is being shaped in this environment. It is better we help shape it. Second, people are 80% more likely act (in our case donate) based on a friend’s recommendation. It is important that we encourage the influencers in the SM networks to convince their friends that supporting CWF is the way to go.
During a SM campaign, the goal is to move visitors down the conversion funnel by engage them in meaningful dialogue which in turn will hopefully cause a shift in brand awareness.
