WHAT IS SOCIAL MEDIA MARKETING?
Definition & Framework
Social media marketing (SMM) is an engagement with online communities to generate exposure, opportunity and donations. The number-one advantage is generating exposure for the organization, followed by increasing traffic and building lists of possible donors.
SMM exists within the Web 2.0 world, which follows the concept of “eyeballs versus hands.” Essentially, users of the internet are no longer satisfied with just viewing content we push at them – they want to be the creators now. It is called the “Conversation Nation” since it utilizes online social networks to spread the message of a brand or organization. The idea behind this concept is that third party promotion is the best method for delivering your message.
This can be seen in the web activities that are on their way up: Social Networks, Viral/Word of Mouth Marketing, Friends/Influencers/Trend Spreaders, Building Community, Widgets/Widgads (replacing banner ads for Web 2.0). What are on the way down online are banner ads, keywords and blind blasting in email campaigns.
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