Considering bringing your organization into the wonderful and daunting world of mobile marketing? Here are some quick points for your research:
- Ensure your destination site has WAP (Wireless Access Protocol).
- Texting is still important. The new and improved trend toward iPhones and smart technology is still only 1% of the general Global population.
- Carriers tend to charge roughly 4.5 cents per text.
- To develop and push a simple text delivery campaign costs roughly $1,500 (one-time fee) and $500 a month.
- To develop and push a slightly more advanced set up such as a contenst costs roughly $7,500 (one-time fee) and $1,000 a month.
- Make sure you know all the facts before you get started – you don’t want to deliver a half-cocked plan that confuses and ultimately smudges your brand.
- For your first attempt, make it small – focus your plan on a small event looking for a specific outcome.
